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About Us

I was born and raised in New York City, so maybe the fast and hectic pace of juggling a lot of things at once is in my blood. I didn't start out knowing what I wanted to be when I grew up. In my life, I've wanted to be a ballerina, a marketing executive, a bohemian tea expert, an artist, a financial analyst, and a jewelry maker. The job that won was being Mom, the most exhausting and challenging job out there! However, unbeknownst to me, being a mom was going to give me more than just the joys of parenthood.


My love for creating memorable moments for my kids grew to include creating moments for us parents, my friends, and the schools which my children attended. I poured everything into each and every event, down to the last detail and it brought a calm to my life that I was eager to find. It took me quite a while to finally understand that THIS is what I wanted to do. My passion is creating moments for others to stop and experience, and ultimately hold dear in their hearts. Seeing the sheer joy of a Bat Mitzvah surrounded by her friends and family, dancing the Hora, or watching a mournful husband wistfully smile at the joy of celebrating his wife exactly the way he had envisioned it - those are what give meaning and value to what I do.

I believe that the planning process should be enjoyable and to that end, I will bring excitement, collaboration, and attention to detail to whatever you are celebrating. What does that look like? Well, I will always have ideas, but will not make you feel overwhelmed; I will be strict in keeping deadlines, but I will not pressure you; and I will let you dream outside of the box, but I will never lose sight of the parameters of your self determined budget. My ultimate mission is to be there for you so that you may experience your event fully,  be present in every moment, and create your own lasting memories.


I look forward to discussing your next event with you.

- Sanda Blank

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